Nikidom ROLLER: The Ultimate Schoolbag for Style and Functionality

A Revolutionary Design by Sylvie Cherian

Introducing ROLLER, the schoolbag that has taken the market by storm, designed by Sylvie Cherian. Tired of seeing children burdened with heavy backpacks and flimsy wheelie bags, Cherian set out to create a schoolbag that would be both functional and stylish. The result is ROLLER, a game-changing innovation that has been hailed as the most innovative children's product in years.

What sets ROLLER apart from other schoolbags is its unique design and unparalleled functionality. The standout feature of ROLLER is its oversized wheels, measuring 17.5 cm in diameter. These wheels not only make the bag look sleek and modern, but they also provide exceptional maneuverability on all types of surfaces. Whether it's going up and down stairs or navigating sidewalks, ROLLER glides effortlessly, thanks to its big, sturdy wheels.

One of the key advantages of ROLLER's big wheels is the stability they provide. Unlike traditional wheelie bags that tend to tilt from side to side, ROLLER remains steady and balanced, ensuring that children can easily drag it without any hassle. The wheels are not only functional but also durable, making them practically indestructible. Parents can rest assured that ROLLER will withstand the wear and tear of daily use.

Another standout feature of ROLLER is its ergonomic handle. Adjustable in height to accommodate growing children, the handle is shaped like a scooter handle, inviting children to push the bag in front of them. This doctor-approved position not only prevents shoulder and wrist injuries but also adds an element of fun and entertainment to the bag. Children can race each other and invent games while effortlessly maneuvering their ROLLER bags.

With a capacity of 19 liters and multiple compartments, ROLLER offers ample space for all school essentials. It even includes an insulated pocket to keep drinks and snacks cool, as well as a secure laptop case for the tech-savvy students. The bag is made of high-quality materials, ensuring durability and longevity. The rigid bottom protector safeguards the bag from scratches and protects its contents, while the sleek design adds a touch of style.

What truly sets ROLLER apart is the ability for children to personalize their bags. The bottom protector features holes where children can attach collectible pins, allowing them to express their individuality and exchange pins with friends. Additionally, the wheels can be adorned with cool stickers that create an optical effect when in motion. These design accessories provide children with a sense of ownership and allow them to showcase their personal tastes.

ROLLER has been met with widespread acclaim and has received the seal of approval from the Physiotherapist Association in Spain for its ergonomic design. It is the first schoolbag to combine style, functionality, and tested quality in such a unique way. Parents love that their children no longer have to carry heavy loads on their backs, while children enjoy the ease of use and personalization options that ROLLER offers.

The Nikidom ROLLER project began in Barcelona in 2008 and was launched in Spain in August 2012. It underwent extensive research and testing, involving doctors, parents, and children. Their feedback and input were invaluable in shaping the final product, ensuring that ROLLER met the needs and desires of all stakeholders.

Recognized for its innovative design and exceptional functionality, ROLLER was awarded the Bronze A' Design Award in the Fashion and Travel Accessories category in 2013. This prestigious award celebrates designs that demonstrate creativity, resourcefulness, and a commitment to improving quality of life.

With its striking design, unmatched functionality, and durable construction, ROLLER has revolutionized the schoolbag industry. It is a testament to Sylvie Cherian's vision and dedication to creating a product that truly enhances the lives of children and parents alike.


Project Details and Credits

Project Designers: Sylvie Cherian
Image Credits: Sylvie Cherian
Project Team Members: Fadi Chidiac
Project Name: Nikidom ROLLER
Project Client: Sylvie Cherian


Nikidom ROLLER IMG #2
Nikidom ROLLER IMG #3
Nikidom ROLLER IMG #4
Nikidom ROLLER IMG #5
Nikidom ROLLER IMG #5

Read More on Design Radiant